New regulations in the U.S. for both local (10DLC) and toll-free numbers require message senders to submit details about their specific use case to the cell carriers for approval. Using Sendo, this is accomplished by creating a “campaign” through the dashboard and sharing details about the messages and how consent is obtained from recipients.

Note: As of 2023, you must have an approved campaign before you are allowed to send messages. These rules apply to both local and toll-free numbers.

Campaigns must be specific to a single messaging use case, like 2FA codes or customer support. If you want to send messages for multiple use cases, you will need to create separate campaigns for each that are attached to different numbers.

Under this new system, every campaign that is created must be associated with an approved brand. For example, if you’re working with Pizza Inc. delivery company, you would create a brand for Pizza Inc. and then create a campaign for each use case (e.g. delivery alerts, customer support, etc.) that Pizza Inc. wants to send messages for.

Each campaign you create will be assigned a campaign ID that must be included with every message sent via the API. You can find this ID on your campaigns page.

Note: A campaign starts with one phone number by default, but more can be added.

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Campaign information

This is the information you will need to submit for the campaign:

  • Number type - Choose between local or toll-free (guide here)
  • Description - Explain the kinds of messages you will be sending
  • Consent details - Explain how end users consent to receive messages
  • Screenshot - Screenshot of end user consent page
  • Sample messages - Two examples of messages you will be sending
Note: For the campaign to be approved quickly, it is important that end users give explicit consent to receive texts and that is explained clearly in the consent details section.

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FAQs

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How long does it take to get approved?

Once your campaign is submitted, it must be reviewed and approved by the cell carriers. For a local (10DLC) number, this process usually takes 2-3 business days. For a toll-free number, the verification process often takes 2-3 weeks. You will be notified via email when a campaign is approved or if there are any issues with your submission.

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Are there any fees associated with this?

There are no fees associated with campaigns for toll-free numbers.

For a local (10DLC) number, the campaign vetting service charges a one-time fee of $20 for each submission. There is also a recurring charge of $10/month (see some exceptions below). We subtract these fees from your Sendo balance without any markup.

If you are registered as a , your monthly campaign fee will be $2 instead of $10. Similary, if you are registered as a nonprofit, your monthly campaign fee will be $3.

No, a consumer opt-in to receive text messages is not transferrable or assignable. An opt-in applies only to the campaign(s) for which it was originally intended. For example, if you obtain consent to send a 2FA login code to a user, you cannot use that consent to send promotional messages unless that was clearly explained at the time of opt-in.

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Can a campaign have more than one number?

A campaign for a toll-free number can only have one number.

Multiple numbers can be attached to one local (10DLC) campaign, but this does not improve your messaging throughput or reduce the likelihood of delivery issues.

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Can I register campaigns for my customers?

If your customers are sending messages via your Sendo integration, you should register brands and campaigns on their behalf to comply with these rules. To do this, your account must first be approved as a reseller. Please contact support to get started.

Once your account is approved as a reseller, you will see a Brands tab on your dashboard where you can create brands on behalf of your customers or clients. You can then select between your customers’ brands when creating a campaign. Guide here.

Note: Sharing one campaign between multiple content providers (brands) is not permitted